Hot Off The Press: Get your print marketing into shape

May 11, 2018

Hot Off The Press is a blog series that showcases the cool designs and unique ways that customers put our print products to use. Whether it's print marketing for a small business or nonprofit or a printed piece for a special event such as a wedding or baby shower, we love to show off the impressive work by our customers.

In this edition of Hot Off The Press, our customers are getting into shape. Whether they’re printing circle stickers or die-cut flyers to use as business cards, these small business owners know that unusual shapes are a smart way to make your printed piece stand out. 

‘Ralphie, Always Loved’

Circle and square stickers for Andrea Yerramilli’s book “Ralphie, Always Loved,” designed by Samantha Van Riet

Author Andrea Yerramilli knows that sticker marketing is a doggone good idea. 

For an upcoming reading of her children’s book, “Ralphie, Always Loved,” Yerramilli printed stickers to hand out to her eager audience. The stickers feature illustrations from her book by Samantha Van Riet.

I know the kiddos are going to love them,” she said.

The book, which recently won the Silver Award by the Nautilus Book Awards for Children’s Picture Book: Fiction, is the story of a family dog and his adventures throughout his long life.

“It truly is a book for anyone who has ever loved or been loved by a dog,” Yerramilli said.

 

Stone Roastery

 

 

Die-cut flyer designed by Kruhu for Stone Roastery

A logo is integral to branding your business and making a professional impression on customers. This is why Brad Stone, owner of Stone Roastery in North August, South Carolina, hired a local design firm, Kruhu, to craft the perfect logo for his business.

“I'm a small batch coffee roaster and was looking for a really cool logo to make my company stand out,” said Stone. “Kruhu is really good at what they do, and they have been a great help with all my graphic design work. I'm a vintage car builder also and asked them to give me a vintage mechanic-look to my bag labels and logo.” 

Stone printed these die-cut flyers with us, and he uses them as business cards to advertise his coffee roasting business. 

 

Pixelated Party 

 

Flyers for Pixelated Party in Brooklyn, New York 

Started by a group of friends, Pixelated Party is a monthly warehouse party in the Bushwick neighborhood of Brooklyn, New York. So what’s the best way to spread the word about their event for music lovers, artists and anyone who just wants to dance? Flyers, of course!

“We have shops in the Manhattan and Brooklyn that let us leave them there — mainly coffee shops and skate shops,” said C. Russell Smith from Pixelated Party. “We also have a team of promoters that distribute them.”

Here are a few more designs by our customers that caught our eye. 

 

Die-cut sticker for The Infinite Monkey Theorem

 

 

Business card and postcard for East Bay Center, designed by Guillermo Prado from 8point2 Design

 

 

Postcard for Amoura designed by James van Kriedt

 

Poster for Nourish UC Davis designed by student Taylor Zhou

 

Postcard and brochure for BSG CraftBrewing designed by Nicole Devine and Dan Kearny for the Craft Brewers Conference and Brew Expo in Denver, Colorado

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About Sonia Mansfield

Sonia Mansfield works as the Website Content and Social Media Marketing Manager for PsPrint Blog and PsPrint.com, and manages the company's social media networks, including Twitter, Facebook, LinkedIn, Google Plus and Pinterest. Her earlier gigs included slaving as a low-paid reporter for a daily newspaper and TV critic for various entertainment blogs. When she’s not working, she’s usually making nerdy “Star Wars” references, talking about TV or watching baseball games. You can email her at sonia@psprint.com.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.