You might as well forget going after the posted graphic design internships. There are so many people applying for these spots that your chances are slim to none. Here is a better way to approach the i...
Yesterday I opened the newspaper to read about the latest bailout mess. AIG seems to be paying bonuses right and left. The members of Congress are pointing fingers and claiming they were unaware of th...
When evaluating the quality of color in a proof the best tool is our eyes. The human eye is able to sense wavelengths of light ranging from about 380 nm to about 780 nm, which means we have the abilit...
You’ve worked half the night on this project. It really looks fantastic on your screen. You send a PDF to your client and they love it. They say, “Go with it, no changes.” Next you send it to the prin...
The pamphlet has been used to convey a quick message for centuries. Hawkers would distribute them to people on the street, companies have mailed them, advertisers have inserted them into newspapers, a...
[caption id="attachment_840" align="alignright" width="201" caption="Save some trees by going green with your marketing materials."][/caption]I like to bring some eco-friendly print news to light from...
I was driving down the main street here in town yesterday, and I noticed a trend in the signs in the stores. They all referred to the recession as a joke. Not that the loss of jobs are a joke, or peop...
Years ago, before Adobe InDesign existed, I used QuarkXPress. At the time, my job required me to transform my readers’ spread designs into printer spreads when going to press. Unless you are used to t...
Knowing the size at which the cost of postage goes up on a postcard can make you a hero with your clients. For a postcard to mail under the postcard rate (currently $.27 as of February 2009) it has t...