It’s all about relationships. What does that have to do with printing you say? I say, "everything." There are two different facets. The first is the relationship between you and the print rep. The sec...
January 17, 2009
Click here to read part 1. When you are first reaching out to potential employers after graduation, it is important that you list all the software you know on your resume. Also, it is imperative that...
January 17, 2009
Welcome to the wild world of advertising. I went to Iowa State University for graphic design. After I graduated I moved to Milwaukee, where I've been working as an art director for the last 20 or so y...
January 17, 2009
Making your piece stand out from the barrage of direct mail people receive can be a challenge. Try incorporating different binding techniques into your design to make it unique. Let’s start by walking...
January 17, 2009
I had to re-learn a lesson recently. Always print out and put together a folding mock-up of the piece before sending it to the printer. The more complex it is, the more important it is to do. As desig...
January 16, 2009
Full color business cards are still the most widely used form of marketing there is. Even with PDAs and cell phones, the business card is the quickest and most transportable form of information around...
January 16, 2009
You’ve created this wonderful design for the company newsletter. The boss loves it. In fact she loves it so much she wants it done every quarter. It already took you three hours to put it together, an...
January 16, 2009
So, you’ve come up with a really great design for your new business card, brochure, flyer, ad, etc., but your printer requires you to supply a print-ready file. In this segment we will detail what exa...
January 16, 2009
Yes, this is another blog entry about networking, or at least about getting your foot in the door. Here’s a tip that has helped me immensely through the years: Keep a log of contact activities. It can...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
