Any marketer worth their salt knows a high-quality mailing list is critical to direct-mail postcard marketing success. A great offer alone will not make your postcard marketing campaign successful; rather, you need to be able to get your offer in front of customers who are most likely to buy. Two ways to generate mailing lists are via the Post Office’s EDDM (Every Door Direct Mail) service and by generating your own mailing list according to predefined demographic traits.
Take the time to make these 30 phone calls for entrepreneurs and you'll save time, money, and improve your bottom line by boosting profits this year.
Find out how to print business cards your customers will actually keep on hand in this business card hack. The secret? Making your business cards useful.
EDDM postcards are perfect for local marketing because they save time and money, and allow businesses to target customers with a powerful marketing tool.
Want a super cool design career? Perhaps one of these five cool careers for designers will be a perfect fit for your skills and interests.
Cool customer artwork by Conduct Happiness, Shotgun Players and more.
You shouldn't judge a book by its cover, but you can, should, and will indeed judge wine by its label. Find out why that's good for business.
What's your best marketing tool? The answer might not be as obvious as you think. Read the post, then weigh in in the comments.
What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.