Small businesses employ more than half the American workforce and are responsible for two out of every three new jobs created — a big reason why the Small Business Administration created National Small Business Week to recognize the contributions entrepreneurs and small businesses make to their communities. The annual event educates the public about the critical economic role small businesses play and serves as an opportunity to boost early May sales. To that end, here are seven print products you can use to promote your participation in National Small Business Week.
Print postcards to promote your National Small Business Week sales. You can send Every Door Direct Mail (EDDM) postcards to everyone in a targeted geographic area or send them to a demographically targeted list. Consider ultra-postcards or colored paper postcards to make your offer stand out in the mailbox.
Postcards make it easy to partner with other local, non-competing small businesses. Team up to design postcards that feature each partner’s National Small Business Week deals. Doing so makes it easy to maximize your reach and minimize your investment.
Postcard for Maker Faire Bay Area designed by Kim Dow
2. Door hangers
If you’re targeting a local audience, door hanger printing is a fantastic way to promote your National Small Business Week specials. They’re particularly effective for businesses that cater to everyone in targeted neighborhoods: retailers such as furniture stores, service companies such as landscapers and restaurants, for example.
Vinyl banner printing makes it easy to reach a large audience for minimal investment. Place banners in strategic locations to promote your National Small Business Week offers. Examples include busy intersections and roadways, downtown shopping districts, outside your storefront or mall entrance, and even near your competitors’ stores.
If you’re going to attend National Small Business Week events, print banners to place at your booth and be sure to have business cards, brochures and flyers to hand out to potential customers.
Magnets represent another simple yet effective way to partner with non-competing local businesses. Print refrigerator magnets as local business directories and feature each partner under its selected category: pizzerias, CPAs, car dealers, etc. You can optionally include emergency numbers and special evergreen deals to make your magnets more valuable.
Magnet for ARTZ Philadelphia
5. Newsletters and booklets
Print a newsletter or booklet for National Small Business Week and pack it with content about how small businesses create thriving communities. Tell the story of your company as well as those of any partners and include “ads” to promote special offers all week long.
6. Event marketing tools
Is your community working together to hold a special National Small Business Week event? One idea is to create a “discount trail” with special cards that can be punched or stamped at each location. Customers who visit a set number of locations can enter a drawing for a grand prize.
Promote your event with posters, flyers, banners, postcards, invitation cards, stickers, hang tags and window clings. Make sure there’s plenty for kids to do along the trail so you can promote it as a week-long, family-friendly event that fosters community support for small businesses.
Flyers for Pixelated Party in Brooklyn, New York
7. Greeting cards
Thank customers for supporting your small business by printing custom greeting cards. Greeting cards lend a personal touch that sticks in customers’ minds, especially when you include a handwritten note and signature. Your greeting cards don’t need to promote a sales pitch; they’re meaningful enough to keep your company top-of-mind when customers are ready to buy what you sell.
Ready to boost sales during National Small Business Week? Maximize your ROI with premium printing at discount prices!