A business card in the right place

January 13, 2009

I was sitting at the doctor's office the other day. (If you have read some of my other posts you're probably thinking that my metaphors are stuck, but I just happen to have several children, so I am there a lot). Anyway, I was waiting for the esteemed doctor while she takes her mid-morning nap, or whatever she does that takes an hour after your appointment time, and I started talking to another victim. After several mutual complaints about the service, we chatted about football, the economy, etc. The long and the short of it is that we exchanged business cards. Turns out he had something I needed. You can never be sure where that next customer is coming from or when they will appear. A lot of times a person buys from someone they feel they have a connection with. That connection could be a brief conversation, or the lifetime spent in a doctor's office waiting room. When you have the same product that other companies have, it will be a “feeling” that makes the sale. Is your company personable? Does the material you mail out give a “Hi, how are you doing?” vibe at the end? You might want to include those things in you next print campaign. Most people buy with their gut instead of their brain. Have you ever made a sale in an odd place? Maybe, made a sale without ever trying, just sort of talking with the person beside you?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.