Does your website need a makeover? Part 2

May 19, 2009

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As promised, here are a few more suggestions on how to evaluate the effectiveness of your website. After you read these, if you have any other points, please feel free to send a comment.

Does your website feature contact details? Make it easy for customers to find a way to contact you. If possible, feature your contact info in places other than the Contact Us page and include name, address, telephone, fax, e-mail, website address and business hours.

Do you offer a money back guarantee? Customers are more apt to buy a product that you are proud enough of to offer a guarantee. You want to appear to remove the risk out of doing business with you.

Do you provide information that people are looking for? If you are not providing it, chances are that someone else is. Content is still the best way to optimize a site and convert sales.

If your site features any of the the following items, it really needs an emergency makeover:


  • Flash intros, revolving globes, beveled line separators or animated mailboxes

  • Large amounts of pop-up or pop-under boxes

  • Autoplay music

  • Hit counters

  • Date and time stamps

  • Busy backgrounds

After you have read both of these posts ask yourself — does my website portray a professional image and let people see my product as it is? Do you have any other points that should be kept in mind or that contradict anything I have said?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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