Does your website need a makeover?

May 18, 2009

In the business arena today you must have a website to compete on an even playing field, but does your website help your business or hurt it? Customers look for several things when they go to a website and if yours does not perform you will find yourself with a low sales conversion rate and wasting your money on a dud of a site.

Here are a few questions and answers to help you evaluate whether your website needs a makeover or not:

Is your site visitor friendly? Can your customers find what they are looking for easily and quickly? A great navigational system is key. Most websites have their nav bars on the top or left. Customers are used to that, so your site should follow that template. An additional nav bar at the bottom of the page will let people navigate to other pages without having to scroll to the top of the page again. Ease and convenience are the name of the game.

Focus on your customers' need? Let your customers and prospects know how your service is going to benefit them. Don't actually sell the product. Show the benefits and problems solved by your products and let the customer make up his or her own mind.

Are there spelling mistakes? Spelling mistakes and grammatical errors are two of the surest ways to make people believe your site is disreputable and unreliable. Also, make sure all links and graphic function correctly.

Does it prove credibility? Including testimonials from current customers helps to show prospects that your site is credible and reliable. Only use true comments. Do not make them up for any reason. You will get caught.

I have a few more things to point out to help you determine if you site needs a makeover. I'll get to them in my next post. Meanwhile, do you have any other points that need to be brought up?


Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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