Humor in Marketing
[...] Make it funny One of the greatest benefits of marketing with postcards is that they do not have envelopes and therefore do not need to be opened. This sounds simple, but for direct-mail marketers, getting prospects to even open a package is half the battle. Take advantage of the fact that prospects are already looking at your postcard promotion. Get prospects interested with something hilarious on the front side of the card, such as a comical photograph, silly comic strip or illustration or even just plain hilarious copy. Try to keep the joke relevant to your industry or what your promoting. On the reverse side, include a simple offer, such as a discount or dates for a sale. You’ll be laughing all the way to the bank! For more tips on humor in marketing check out this previous post. [...]
Leave a Reply
What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.