Business marketing for the holiday season

December 21, 2009

Business marketing is a very broad topic and to cover it from one end to the other would require a large book. I have covered many different aspects of marketing in this blog during the past year, but there are always a few new ways to look at things that need to be reiterated. Here are a few aspects of business marketing that you should keep in mind going into the holiday season.

Postcards are an important aspect of business marketing at any time of the year, but are more so during holidays. Each holiday brings a different set of sales goals and items that you want to push out the door. Remember to maintain a good quality for each design and refine your call to action with each passing holiday. Flyers work great at this time of year. A flyer gives you more space to get your idea across than a postcard, but it is a less targeted marketing tool. The lack of a targeted market and a higher cost per piece makes them less effective than a postcard, but if you are wanting to push a one-time deal to a localized group, flyers work very well. One last business marketing tip to keep in mind this time of year is the use of a direct mailing service. A lot of small- to medium-sized businesses do not have the manpower to maintain a database and direct mailing service in-house. A good online printing company can take a lot of that hassle off of your hands. A direct mailing service puts you in control, but lets an expert take care of the minute details. Business marketing is an ever-changing world to work in. The excitement of a successful campaign can be followed by the agony of a bad one. Try to keep some of the tips I have given you during the past year in mind and hopefully you will have more success than anything else. Happy holidays.

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.