Be curious: It’s your best idea generator

July 12, 2009

New input equals new experiences. I’m always on the hunt for new experiences, new materials and new ideas to replenish the well. Recently I visited my local corrugated box manufacturer.

Believe it or not, I had to ship a 70-pound child’s peddle tractor and needed a heavy duty box. The box manufacturer has a showroom — yep, a showroom. The variety of paper products that they produced was amazing. Everything from mailing tubes to custom die-cut mailing boxes. They had boxes with handles and boxes with windows, colored boxes, small boxes and, of course, boxes big enough to ship a toy tractor. I walked away with several ideas for direct-mail pieces and a self-promotional piece.

Most box manufacturers will let you buy their products in small quantities if you are picking it up. In other words, if they don’t have to deliver it. Some manufacturers will even give you a single sample for free.

So what’s the moral of the story? Never ship a 70-pound toy tractor … No. Be curious and explore.

No comments yet.

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.