Full-page ad vs. an insert

June 17, 2009

Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be done with an insert or a full-page ad, or is a smaller ad going to be sufficient? These questions plague the marketing professionals all of the time.

Here are a few points to ponder before you decide:

When it comes to print advertising, it pays to “dominate” the page. Does this mean you have to run a full-page ad? Not necessarily. In a tabloid format you may only have to run a 2/3-page ad to get noticed first on the page. Review the formats in the publications you use. You may be able to save some money.

Another tip to save money is check with your ad rep about "remnant ad or air time space" that hasn't been sold by the time the deadline rolls around. You can save up to 70 percent by purchasing this kind of ad space.

Postcard ads are the most cost effective way to market a product or service. Pennies can be spent to make hundreds of dollars. Postcards convert at 2 to 3 percent while newspaper and magazine ads are more for branding and only convert at 1 percent on average.

No one marketing strategy can stand alone. You have to run a full-court press in order to be successful. Use both magazines and postcards, and throw in a few flyers and brochures for the fun of it. Everything you do will help to brand your company one way or another.

Do you have any thoughts on different ways to approach the marketing game?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

No comments yet.

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.