The influence of envelope printing

December 14, 2009

The last thing that you think about when you are sending out a business letter is the envelope printing that your customer will see. On the other hand, it is the first thing that they will notice. Does it matter? Yes it does.

Envelope printing can be crucial to the success of your sales letters. Remarkably, many sales letters get thrown out before they are even read. Shocking, but true. How do you keep that from happening to yours? The design and printing on the envelope is your only hope. Both have to try and establish a company identity and display a purpose in a bold and direct way. All the while it has to be simple and easy to understand. The brighter, the better, when it comes to any design, but even more so in envelope printing. It is simple logic to know that brighter colors attract more attention that the duller hues. Be careful though, the post office has some specific rules about where fold have to be and what areas have to be left for their use. The best bet is to try and find a printer that will offer you a basic template to build from. The lowly envelope may not seem like a lot to many people, but envelope printing can very important to the success of every marketing campaign that your company embarks on. The printing and design on that small piece of paper could be the difference between a sale and trash can. What are your thoughts?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

Anonymous's picture
January 07, 2016 03:21 am #

Yeah very true.....The printing of an envelope is a mirror of your the intention of sending it. It's going to tell others about your business without speaking a single world provided it is printed wisely.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.