Hot Off the Press: Stuck On Sticker Marketing

Jennifer
August 8, 2012

Out of all the different forms of printing, stickers are the most fun. You get to be a kid again and plaster the stickers on everything, from marketing materials to cars to packaging. Watch your stickers go viral as people stick them on unexpected places – PsPrint customer Raychel Severance once told me that her friends have been known to affix her “Raychel Approves” sticker all over the country.

Stickers have come a long way since the days when we’d collect scratch-and-sniff ones in books and trade them with friends. Nowadays they’re a small business’ best marketing tool because of their versatility. A sticker with your logo can be used for all sorts of things, such as a marketing handout or a label for food or beverages. You can save on packaging by buying plain bags, boxes, folders, etc., and affixing the sticker on them for branding. Homesteading is so hot right now, and PsPrint is seeing tons of customers designing their own sticker labels for homebrewed beer and wine, pickles, baked goods and other edibles.

Printing stickers is simple: Download a free template, choose from PsPrint’s die-cut gallery or create your own shape. Then you just upload your image. And there you go – an inexpensive sticker that can serve so many purposes.

This week’s “Hot Off the Press” showcases a sample of the beautiful, creative and just plain weird (Burning Man is around the corner!) stickers that PsPrint has printed recently. For more design inspiration, check out our collection of minimalist stickers with bold typography and ones with more adventurous typography. Of course, if you’re not into stickers right now, you can always go to last week’s “Hot Off the Press” for inspiration for your next postcard, brochure, business card or invitation.

Like Minded People

Marble Party band

Sticker for deluxe edition of Matmos’ “The Ganzfeld” EP

Tisano Cacao Powder

Lylove Studio

Gamechurch.com

Save-the-date design by James Shin

Las Cruces Taproom

Design by Jordi MacFife

Rena B. Design for California Coffee Cake Co., Inc.

Design by Arin Fishkin

Design by Al Bangulian for RL Shine

University Laundry

5411 Empanadas

Design by Anthony Garcia for Old Religion mead

Davis Downtown

Ti Cycles

Design by Andrew Fletcher for Norfolk Southern Corp.

 

Jennifer's picture

About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

Anonymous's picture
January 07, 2016 03:22 am #

"No Crap on Tap" is a most excellent motto, Las Cruces Taproom. Smart!

Anonymous's picture
January 07, 2016 03:22 am #

[...] printing inspiration, be sure to check out last week’s “Hot Off the Press,” which focused on creative stickers, from food and beverage labels to save-the-dates for weddings to even Burning Man handouts. Poster [...]

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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