Every successful direct-mail campaigns has been tested and retested. Once it has been found to be effective, do you stop testing? You shouldn't. Customers’ needs and demands change quarterly, monthly and sometimes weekly. Testing doesn’t have to be difficult or extensive. Start by testing different audiences to see who the right target is for your product or service. Once you have a good list to work with, test an offer to see if a discount works better than a free product offer. Then, test the format of the piece to determine, for example, if envelopes work better than self mailers. Constantly redefining your campaigns will lead to a more effective direct mailing that eventually costs less to implement. In this economy, cost savings are very important and so are sales conversion rates. How do you test your direct mailings and other print campaigns?
Test and retest your direct-mail campaigns
April 28, 2009
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.