When you got the chance to check your e-mail today, what did you see first? If you are like most every other person with Internet access, you saw a huge number of “free” offers. A lot of them get caught in the spam world and that is just where they belong. After all, how can you win the Nigerian lotto without ever entering it. Personally, I do not have any relatives in Africa to bequeath me anything.
Mixed in there are a few offers for free samples that you should look at. The free samples do just that. They give you a sample of the company's product for the cost of shipping. That is one way to interview a new print company or check out a new software program. It is also a marketing strategy that you can learn from.
Looking through the Internet, you will see that nearly every company offers you something for free to get you to try their products. A free sample of 10 pieces of letterhead hopes to get you to buy the 100 piece package for $50. The company hopes for a snowball effect that keeps you restocking from them and buying new products as they are offered. That strategy has been proven to work in a lot of different industries. Discount retailers do it with buy-one-get-one-free deals. Grocers do it with free samples on the sales floor. Why can't you do it with a “mini-webinar” that leads to selling a full-scale online seminar? It is easy to adapt this stratagem to your business.
I would be more than happy to talk with you about what you can do for your business with print or “free” offers. Leave me a comment to any post and I will answer you in less that 48 hours.