The paperless society

April 22, 2009

paperlessThe World Wide Web was once seen as the route to a paperless society. While e-mail boxes are stuffed and there is a booming e-commerce industry, there are still those people who can only be reached by print ads.


Advocacy group Environmental Defense calculates that one ton of virgin uncoated paper, which accounts for 90 percent of paper used in the U.S., consumes three tons of wood, more than 19,075 gallons of water and generates 2, 278 pounds of solid waste. While industries are slow to see this waste as significant, there is a turnaround in the offing.


For those of us who want to see forests saved and fewer trees cut down, that is only a partial step. The next logical step is the massive use of recycled paper and greener inks, which also allow us to use less water in the processing of wood pulp. Luckily, those wants have become so wide spread that nearly every industry leader is following those standards.


The switch to green printing may be progressing a little slower than some would like, but it is way ahead of the benchmark of just a decade ago. Who know what the next 10 years will bring.


What does your company do to make itself greener?

Jerry's picture

About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.