I have been covering a lot of SEO, SEM and social media lately. They are all necessary marketing tools in the modern age, but they will not stand alone if you want to grow your company fully. Traditional marketing tactics such as print media, postcards, coupons, etc., are more important than web advertising. That may be controversial to some, but it is true. Look at all of the largest companies. Do they have all their eggs in the web basket? No. Their budget weighs heavily on print, television and radio. The three traditional mainstays will not be obliterated by the web. You must use an integrated strategy to succeed to the highest possible level. What are your thoughts or suggestions?
What does it all mean?
August 26, 2009
About Jerry Brisinger
I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
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