Happy St. Patrick’s Day! Are you wearing green? Have you had a Shamrock Shake? Or, better yet, a shot of Jameson? St. Patrick’s Day is a whimsical holiday – you’re not pressured to spend a lot of money showering your
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Has St. Patrick’s Day snuck up on you? Yup, it’s tomorrow. But before you drown your missed business opportunity in a pint o’ Guinness or an Irish Car Bomb cupcake, skim these marketing ideas intended for procrastinators like yourself.
1. Offer
Spring is just around the corner! The changing of the seasons often signals a sense of renewal and with that comes a reminder to clean up your life, whether it’s your workplace, your personal life or your garage. Here are
One of the most important tools in your graphic design arsenal is a good portfolio. This is the best of the best of all the work you’ve done for clients, school and practice. But what’s all that work worth if
Reem Rahim bears the stereotype of the small-business owner of wearing many hats. As co-founder with her brother Ahmed Rahim of Numi, an Oakland, Calif.-based tea company, she is also creative director. The 10-year-old business has grown to about 35
One of the most cringe-worthy things I can think of is a paper cut to the tongue. But with direct-mail services, you can bid adieu to licking stacks of envelopes – and even save money. If you’re shaking your head
Ronald McDonald as a guns-a-blazin’ bad guy? An Evian-emblazoned blue sky? Welcome to the world of “Logorama.”
Last week I attended a screening of the 2010 Oscar-nominated animated short films. Among them is “Logorama,” directed by the French collective H5. The
Sticker marketing is HUGE. That’s because stickers are easy to design, cheap to print and quick to distribute. Stickers can be plastered everywhere, so they’re seen by a broad audience. If you’ve never created stickers for your business, organization or band before, now’s
There’s something about the Olympics that makes people break away from their normal TV routines to become temporarily obsessed with sports they’d never previously given a thought to – ice dancing?!? – and swell with newfound patriotism. Here are five
I love the Oscars – they’re the Super Bowl of the movies, after all! This year I’m hosting my seventh-annual Academy Award viewing party, and although I won’t be throwing down a red carpet, my guests might get the star
