Branding Through Humor

What if you could give your customers something that was not only highly enjoyable but also incredibly healthy? What if you could give them a gift from the heavens, a mystical experience? Do you think they would remember your name?…

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4 Tips for Crafting Mother’s Day Promotions

Mother’s Day is on Sunday, May 9, and it’s a huge consumer holiday with billions of dollars made in sales. There’s still time to tap into this holiday, no matter what kind of business you’re in. For example, here’s how …

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Make Your Printing Projects Stand Out With Die Cut

I’ve had a couple of conversations this week with people on Twitter that led me to suggest die cuts for their projects. Die cutting is a way to customize your print order with a unique shape that makes the product …

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Four Clever Spring Marketing Ideas

Spring is here, the grass is green and the customers are ready to get … out … and spend! It’s time for some clever spring marketing ideas to entice all those customers to hop your way this year.

1. Sponsor

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Stickers and Viral Marketing

What’s black and white and red all over?
No, it’s not an injured zebra or a newspaper, but this sticker:

What is the deal with the Obey sticker?
If you live near a city, you’ve probably seen this image staring …

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Get Inspiration for Your Next Mother’s Day Card From Mom

A great Mother’s Day card is one that will touch your mother’s heart and make her feel like the card was written just for her. When designing a card that has such an emotional tie, you want to make sure …

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9 Ways to Celebrate Earth Day

Happy Earth Day! The purpose of today is to raise awareness of our planet: appreciate it and develop practices to sustain it. There are plenty of things you can do in your everyday life to preserve the earth – …

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Fixing Poor Digital Pictures

By now, you’ve probably experienced a client sending you a poor quality picture that they want included in their project.…

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Help, My Client Wants to Gossip!

I love writing these types of posts because, although as artists we need to know how to create eye-catching imagery, as business owners, we have to know how to navigate those tricky situations that can sometimes make or break a …

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What Type of Brochure Should You Print?

Brochure printing is a powerful sales strategy, no doubt about it. Not all brochures are created equal, so it literally pays to know which kind of brochure you should deploy in a given sales situation.

You’ve probably read about the …

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