The most challenging part of print marketing often is finding a striking image that will lure people in. But galleries have it easier than other businesses – they can use a bold piece of art on a postcard handout or promotional poster. This week’s collection of design inspiration includes show booklets and postcards printed here at PsPrint for exhibits at Louisiana State University School of Art Foster Gallery, Santa Monica College Barrett Art Gallery and Simmons College. The art sells itself in print marketing for these galleries – there’s no need for typography flourishes or complicated design. Rather, a simple “who, what, when, where” suffices.
Don’t miss last week’s “Hot Off the Press,” which reminds you to at least start thinking about your holiday marketing plans. PsPrint is already seeing orders for season’s greeting cards, calendars and gift catalogs!