Scare Up Business With These Halloween Marketing Tips

October 13, 2009

Halloween is that rare time of year when marketing can actually be fun. No need for blasé signage or by-the-book newsletters. Halloween allows you to sink your fangs into creative plans that are sure to conjure up more clients.

Think your customers are too old for trick-or-treating? Of course not! Have on hand at your front desk or sales counter a big ol’ bowl of treats. You can be ambitious and wrap up bundles of small candies or simply leave them loose – but be sure to include a promotional sticker advertising your business. Include your contact information and have fun with the design – use these tips to incorporate the holiday into your stickers, whether with pumpkins, black cats or ghouls. Just be sure it’s not something a customer will toss away. Never ordered stickers? Request a free sample kit from PsPrint here. Even the gloomiest ghost likes to be a winner. So hold a contest in which the prize is a service provided by your company. Advertise the contest in your newsletters and make it fun and interactive! Ask a trivia question – something about Halloween lore, perhaps. Or have your contestants come up with the best Halloween joke. Perhaps they can guess how many candy corns are in a jar. And while you’re in a competitive mood, don’t forget to enter PsPrint’s $10,000 Holiday Card Design Contest. Halloween is a time of year when you can really play around with your advertising, especially in print like posters and flyers. Use spooky fonts and creepy effects to make your sign stand out among the drab, everyday stuff. Check out this post for design and marketing ideas for your printed materials. Finally, if you really want to pull out all the stops, host a haunted house. These garner tons of publicity and are a lot of fun to pull off. Click here for tips on how to create a haunted house as well as how to advertise it.

Jennifer's picture

About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

Anonymous's picture
January 07, 2016 03:21 am #

Nice work Jenn. :) I think I will build a haunted house. I may have to incorporater some business idea's in as well. Thanks for the tip.

Anonymous's picture
January 07, 2016 03:21 am #

[...] Despite the success of the movie “Zombietown” – and really, you need to see it – vampires are flitting about everywhere. There are the “True Blood” and “Vampire Diaries” TV shows and, like I mentioned before, the anticipation for “New Moon,” the sequel to “Twilight.” Those series have legions of fans, which is why graphic designers should sharpen their skills and market directly to them. You can add vampires and their associated imagery (fangs, ankhs, bats, blood) to flyers, posters, greeting cards and other promotional materials. Or you can promote Halloween events at your business with banners adorned with vampires. [...]

Anonymous's picture
January 07, 2016 03:21 am #

[...] Advertise with Halloween themes. [...]

Anonymous's picture
January 07, 2016 03:21 am #

[...] you have any leftover pumpkins from your Halloween marketing campaign? You can still use those, since gourds, in general, symbolize autumn. If not, though, Tutorial9 [...]

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.