Customer Appreciation - Children’s Fairyland

Jennifer
April 6, 2014

For more than 50 years, kids have been enchanted with Children’s Fairyland. Many places tout themselves as “made for children,” but this Oakland, Calif., theme park will not admit people without kids in tow, and sure enough, everything is designed for the smaller-statured, from the puppet theater to the train ride to even the restrooms.

Such a magical place requires magical marketing, and sure enough the print orders that come to PsPrint from the Fairyland folks are always colorful and joyful, from the informational brochures to the postcard handouts to even the business cards, which feature the whimsical logo on one side and the iconic Fairyland key on the other:

Back of business card for Children’s Fairyland. Back of business card for Children’s Fairyland.

 

Fairyland is a nonprofit organization that depends on grants, memberships, donations and fundraisers, such as its annual gala, for which people go all out with costumes. Here is the save-the-date PsPrint printed for this year’s summertime event:

 

Save-the-date for Children’s Fairyland. Save-the-date for Children’s Fairyland.

 

If you grew up in the San Francisco Bay Area, chances are you’ve been to Fairyland, so here are a couple more examples of its print marketing that are sure to make you nostalgic:

Brochure cover for Children’s Fairyland. Brochure cover for Children’s Fairyland.

 

Front of postcard for Children’s Fairyland. Front of postcard for Children’s Fairyland.

CAMbadgeApril is Customer Appreciation Month at PsPrint. To celebrate we're giving a shoutout to some of our favorite customers every weekday on the PsPrint Blog. If you want to be appreciated, drop us a note at sonia@psprint.com or jennifer@psprint.com. And, to learn more about our Customer Appreciation Month, which includes a customer artwork contest, daily giveaways and exclusive deals, visit our Customer Appreciation page.

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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