Customer Appreciation – Renee Pulve

Summer is here, and it’s reflected on PsPrint customer Renee Pulve’s bright and sunny website for her business, Smudge Design Co. In fact, looking at Pulve’s graphic design work – such as the brochure below – is like taking a virtual vacation:  

  After Pulve obtained her degree in fine art, she worked for a comic book company, doing digital coloring, designing color palettes, creating advertisements as well as digitally painting comic covers. Pulve then turned to a full-time graphic design career – first, working for an agency in Santa Monica, Calif., and, ultimately, founding Smudge Design in 2013. Pulve says most of her inspiration comes from her travel and unique experiences. “While working in New Jersey as part of the Hurricane Sandy recovery effort, I was inspired by the resiliency of its residents,” Pulve told me. “The lighthouse is a familiar icon seen on the state license plate, which symbolizes a beacon of light (by donna). The Jersey Strong illustration [a winner of PsPrint’s Customer Artwork Contest] was created in Long Branch, N.J., and is part of a vintage poster series focusing on popular U.S. destinations.”     “During the course of my career, I’ve had the pleasure of working on some great, high-profile projects,” Pulve says. “But sometimes it’s less about what you do and more about how you do it. When you genuinely care and enjoy what you do, I feel it will show in your work. My hope is for every project to look like it was my dream project.”     As a self-employed designer who works at home, Pulve admits to finding it a bit isolating at times. So she does yoga three times a week, which Pulve says relaxes her, clears her mind and refreshes her creative thinking. “Recently, I decided to join a wine club in Malibu, Calif., and discovered that helps to get me out of the house and socializing with others who share common interests,” Pulve says. However, her fail-safe and all-time favorite way to shake off the work day is unwinding with an episode of “Seinfeld.” “A good laugh can cure almost anything!” Pulve says.

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