Hot Off The Press: Don't Kid Around With Your Logo Design

July 14, 2017

Mimi Kawakami Kloser from Potrero Kids knows that logo design isn’t mere child’s play.

Your logo is the No. 1 way to brand your business, school, nonprofit or event. It should be featured on all your print marketing materials as well as your website and emails, and it’s what most customers and prospects see first. If you have a shoddy logo, people will assume that your business or event is shoddy, too.

No one wants to send their child to a shoddy preschool, right? The marketing team at Potrero Kids, a year-round, Spanish bilingual preschool located in San Francisco’s Potrero Hill neighborhood, understood that their logo and print marketing materials needed to be professional and establish trust. They also wanted to play into the local history of the neighborhood.

“When the logo was created, we wanted to preserve the historical aspect of Potrero Hill being called ‘Goat Hill’ back in the day due to goats roaming the hills,” Mimi Kawakami Kloster from Potrero Kids wrote us in an email. “We also wanted to do a play on words with it being baby goats and us being a preschool working with young ‘kids’.”


Business card for Potrero Kids in San Francisco

In this month’s Hot Off The Press, we are featuring a herd of great customer designs from a library and art center to a dance studio and illustrator.



Booklet for Cherry Hill Public Library in Cherry Hill, New Jersey



Brochures for Montalvo Arts Center



Door Hanger for



Business card for Mike McGee, featuring models Meg Vega and Michelle K.



Sticker designed by Amanda Sem for



Greeting card by illustrator Michael Fleming from Tweedlebop



Postcard designed by Katy Baller for Dancer’s Edge in Dexter, MI



Postcard for Healdsburg Center For the Arts, featuring Erik Castro’s “Harvester” and John Martin’s “In Character”



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About Sonia Mansfield

Sonia Mansfield works as the Website Content and Social Media Marketing Manager for PsPrint Blog and, and manages the company's social media networks, including Twitter, Facebook, LinkedIn, Google Plus and Pinterest. Her earlier gigs included slaving as a low-paid reporter for a daily newspaper and TV critic for various entertainment blogs. When she’s not working, she’s usually making nerdy “Star Wars” references, talking about TV or watching baseball games. You can email her at

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.