Hot Off The Press: The Power of Pooches In Print Marketing

April 22, 2016

We are big believers in the power of pooches here at PsPrint. As we watch customers’ printed pieces roll off the printing presses, we are repeatedly drawn to the print marketing materials that feature man’s (and woman’s) best friend.

Why? Because they’re adorable. Duh.

Everyone loves animals, so it’s no wonder that print marketing that features animals are extremely popular. Check out the greeting cards below by Dog Is Good. They are definitely awwwww-inspiring. The product catalog for Bring Fido is pretty dang cute, too. You would definitely pick up those printed pieces and look at them if you saw them, right?

If you don’t want to get in touch with your animal instincts when it comes to your print marketing, then you can’t go wrong with striking imagery, like the posters for Camp Grounded. The colors and images (specifically the lone tree), paired with our premium poster paper stock, really make the posters for this summer camp for adults stand out and encourage a closer look.

If you’re interested in checking it out, the fine folks at Camp Grounded are offering PsPrint Blog readers a chance to save $50 off any Camp Grounded 2016 session. Visit their website CampGrounded.org and use the coupon code PSPRINT to get your discount.

We have a lot of great customer designs in this week’s Hot Off The Press, including the previously mentioned Dog Is Good, Bring Fido and Camp Grounded, plus posters for Maker Faire Bay Area and National Garden Railway Convention, brochures for Game Changers and Junkluggers, and greeting cards for Awkward Yeti.

Greeting cards for Dog Is Good

 

Booklet for Bring Fido

 

Posters for Camp Grounded – Summer Camp For Adults

 

Brochure for Game Changers

 

Greeting card for The Awkward Yeti

 

Brochure for Junkluggers

 

Postcard for Maker Faire Bay Area designed by Kim Dow

 

Poster for National Garden Railway Center designed by Jenifer Ingerman Miller

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About Sonia Mansfield

Sonia Mansfield works as the Website Content and Social Media Marketing Manager for PsPrint Blog and PsPrint.com, and manages the company's social media networks, including Twitter, Facebook, LinkedIn, Google Plus and Pinterest. Her earlier gigs included slaving as a low-paid reporter for a daily newspaper and TV critic for various entertainment blogs. When she’s not working, she’s usually making nerdy “Star Wars” references, talking about TV or watching baseball games. You can email her at sonia@psprint.com.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.