More than 216 million Americans collectively spend around $7 billion on Independence Day, making the Fourth of July a profitable holiday for many small businesses. The following lists eight ways to get print marketing to (fire)work for your business this Fourth of July.
1. Help your customers
Create value-added print marketing tools that help customers achieve their goals, solve problems or otherwise make life easier. Make your promotional items useful and relevant to your business. For example, a grocery store might print a booklet packed with Fourth of July cookout recipes, while a travel agency might print an Independence Day vacation guide filled with safety tips, family road trip games and ideas for saving on travel expenses.
2. Target likely buyers
Which population segments are most likely to buy from you this Fourth of July? Reach them with highly targeted marketing that maximizes your ROI. Ideas include direct-mail postcards, mail-order catalogs and door hangers distributed in targeted neighborhoods. If you go the postcard route, stand out from competitors with ultra postcards or colored paper postcard printing.
3. Join the party
Many people attend Fourth of July festivals, concerts and other events. Join the party by taking out booths or sponsoring events your audience attends. Attract Independence Day customers to your booth with large, colorful and interesting banners; then, make sure no one leaves without branded marketing materials such as brochures, business cards and flyers.
4. Blanket your town
Want to attract local customers? Do it the easy way by printing banners to strategically place in high-traffic locations. Print posters and flyers to distribute on community bulletin boards and in public venues. Send Every Door Direct Mail postcards to market your Independence Day sales to everyone in your Zip code.
5. Boost in-store sales
Print patriotic window clings to turn window shoppers into paying customers (pro tip: promote your “free” air conditioning and ice water and invite customers to take a break from the sweltering heat). Once customers are in your store, motivate impulse purchases with brightly colored (think red, white and blue) hang tags and stickers that promote your best Fourth of July deals.
6. Partner with restaurants
Marketing partnerships are fantastic ways to increase your reach and share the investment. Since many people like to dine out the week of Independence Day, restaurants can make excellent partners. Offer to print table tents that promote your products on one side and restaurant specials on the other. Or, print beverage coasters and give them away to restaurants to help bolster brand recognition over the Fourth of July.
7. Make a personal connection
Print custom greeting cards for the Fourth of July and send them to your best customers. If possible, include a handwritten note that expresses your gratitude for their business and wishes them a happy Fourth. Personal connections like these can foster lifelong customer loyalty.
8. Attract tourists
If you’re promoting a tourist destination, print marketing can be your greatest ally. Print rack cards to place in visitor centers, restaurants and hotel lobbies. You can also print visitor guide booklets and promotional brochures (complete with coupons) to drive tourists to your door. Think about how your visitors will arrive and where other hotspots are located, then strategically place banners to motivate spur-of-the-moment visits.
No matter what type of business you operate, you can use these tips to boost sales this Fourth of July. Ready to get started? Maximize your ROI with discount printing services today!