One of the strategies that works well for attracting a new client is a very simple one: To get in the door, do a very small job for a client. Even the smallest jobs can show off your talent and capabi...
February 23, 2009
All you have to do is read some of the headlines on the news websites and see that some of the marketing “gurus” are beginning to advocate a shift from print materials to an online attack. I think the...
February 20, 2009
Recently, I was asked to define the process I use to identify the customers that I approach and go after. As I thought the whole process through, it dawned on me that finding a new customer is a lot l...
February 18, 2009
Anyone can have a flashy website, a blog, and be active on the social media sites, but let's face it: You still need print materials to market your business. Sure, we all want to help save the planet...
February 18, 2009
Marketing isn't always an easy thing to sink your time and money into when you’re just starting out. After all, how can you really guarantee that you’ll get the money back on your investment? If it is...
February 17, 2009
Integrating print and online marketing is more important now than ever. Business today in any industry is too lean to not have its marketing efforts -- and dollars -- working together as best as possi...
February 17, 2009
Another blow has been struck for eco-friendly printing. Dutch marketing and communications company Spranq has developed a typeface they claim can reduce the amount of ink used on a page by up to 20 pe...
February 16, 2009
I have talked about the importance of knowing your customers in the past. No one is going to disagree with me on the importance of that point. An argument may ensue, though, if the best way to do that...
February 11, 2009
I love getting free samples from paper companies. I never pass up a chance to go to a paper show, and not just for that free food and drink. They are outstanding resources for inspiration. Unisource i...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
