Social media has become an area of interest to many companies. The power of MySpace and Facebook is evident through their sheer popularity and appeal across many demographics. The proliferation of thi...
February 5, 2009
One of the major obstacles facing a startup is figuring out how to market its product. Be it a hard-line good or a service, if you can not market it well, you will fail. There is seldom a middle groun...
January 29, 2009
As a matter of history, companies that continue to advertise all the way through tough economic times, come out ahead in the end. As the economy enters an upswing, customers will remember the deals th...
January 29, 2009
According to the dictionary a brochure is “a small book or pamphlet, often containing promotional material or product information.” The truth is brochures can be large and their contents must vary dep...
January 27, 2009
The Christmas season is finally over. I am not sure about the rest of you, but I could use the break from the “public relations” side of my company. We have one website that sells directly to the gene...
January 21, 2009
When you are talking about measuring units of information on your computer it can be confusing. The smallest unit of information is called a bit. A bit is based on an on or off switch and is used to r...
January 21, 2009
The last couple of days I have gone through the “Do's and Don'ts” of blogging as a solid marketing tool. How does it translate into money? That is simple. The more people that see your product, the mo...
January 20, 2009
Get some bang for your buck. Or should I say a big bang for no bucks? Add streaming video to your website at no charge. You don’t need to know HTML or anything about flash. Here’s what you can do: You...
January 19, 2009
Did you ever go to the dentist when you were a kid and get those rings with the moving images on them? Or get that prize with a moving image in a box of Cracker Jacks? Those were lenticulars. As an al...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
