Everyone hates bad photos, especially soft or fuzzy photos. They stand out like a sore thumb when printed, especially if it’s used in an ad that could be right next to a competitor’s ad with flashy st...
January 16, 2009
Images are the spice to good design. They can enhance your message and hold your audiences attention. If used properly a good image can create many different designs. Used too much or cropped poorly a...
January 16, 2009
In this segment we will identify the elements of a page. This can apply to any page in a publication whether it may be a magazine page, book page or newspaper page they all use some or all of the elem...
January 15, 2009
Let's define what the “live area” is and why it is important to design within this area when designing for print.So, what is the fabled “live area?” The live area is the area in which your printer dee...
January 15, 2009
You placed an order for 2,000 double-sided glossy brochures, and you told the printer you would send them the artwork. Your printer said, “Great just make sure you send us a 300 dpi EPS file.” Stricke...
January 15, 2009
When designing something for non-personal use, there are a few things you should keep in mind. You don’t want to get slapped with a lawsuit because you decided to use a pretty picture you found online...
January 14, 2009
Read Part 1.Let's cover a few basics.Choose a portfolio that will accommodate a 17-inch-by-11-inch sample. It should be easy to carry (even in heels, girls). I prefer the cases that have the separate...
January 14, 2009
This is a question I hear often for designers entering the design field for the first time. Many have little of no “real” work to put in their portfolios. Here is my advice: You should include 10 to 1...
January 13, 2009
Color theory basics – part 2: Color wheel relationships and groupings So now that we know from Part 1 that artists typically use red, yellow and blue primary color groupings (see color model below), w...
Pages
Page 135 of 137
What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
