Have You Jumped into Social Media Yet?

November 5, 2009

It used to be that every business absolutely had to have a website. A lot of smaller businesses were slow to catch up to that recommendation, but now it’s so commonplace you’re bound to be more surprised by the companies that don’t have a Web presence. Twitter_by_MiloMark But the latest trend is social media: Every business should have a Twitter account and a Facebook page. Why? Because it’s free advertising. Also, once you have it set up, it’s easy to maintain.

Here are the basics of jumping on the social-networking bandwagon. Twitter – Twitter is considered “microblogging.” You write 140 character-maximum “tweets,” which are blasted to everyone who chooses to follow you. There are numerous debates over what to tweet about, but it’s up to you to figure out what your goals are. At PsPrint’s Twitter account, I tweet about our sales, when new blogs are posted and news about the graphic design and small-business industry. I also check out what people I follow are tweeting and “retweet” the relevant information, such as Photoshop tutorials. On Twitter, people also engage each other by asking for information, references and advice. PsPrint has often been the recipient of printing business because of Twitter. Facebook – A Facebook business page is different from your own personal profile, though they look similar. Facebook does not permit companies to create profiles, so be sure you build a business page when you sign up. Instead of friends, you collect “fans.” Facebook is a great place to post your contact info, add photos of your products and post your blogs or status updates. Status updates can include sales, promotions and general news. On PsPrint’s Facebook page, fans have been posting their entries in our $10,000 Holiday Card Design Contest, urging other fans to vote for them. This has made our contest interactive for our customers rather than just a submission process in which PsPrint employees choose the winner. (P.S. It's not too late to vote for the finalists!) The terrific thing about social media is just that – interaction. It’s an easy and free way to tell people about the service you provide and to get feedback. The tone is also informal, so you’re more conversational. Imagine that: a break from copywriting.

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

Anonymous's picture
January 07, 2016 03:21 am #

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Anonymous's picture
January 07, 2016 03:21 am #

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.