Part of being a good designer is having the ability to understand your client’s wants, needs and limitations. It’s very important to gather as much information as possible before jumping into a...
Graphic Design
April 9, 2009
An Adobe expert is someone that has passed a test or a series of tests on how to use Adobe software. You can test on individual programs and get certified. You can also test on a series of...
April 5, 2009
When evaluating the quality of color in a proof the best tool is our eyes. The human eye is able to sense wavelengths of light ranging from about 380 nm to about 780 nm, which means we have the...
April 3, 2009
You’ve worked half the night on this project. It really looks fantastic on your screen. You send a PDF to your client and they love it. They say, “Go with it, no changes.” Next you send it to the...
March 29, 2009
Knowing the size at which the cost of postage goes up on a postcard can make you a hero with your clients. For a postcard to mail under the postcard rate (currently $.27 as of February 2009) it...
March 29, 2009
Whether you are doing the proofing or making edits to a project, a graphic designer has to know what proofreaders’ marks mean. It’s a very good idea to have someone else proof a project that you...
March 13, 2009
When it comes to selecting a paper stock for a project many times it comes down to personal preference. Most designers will consider the message of the piece and the audience, or what kind of...
March 12, 2009
Sometimes we, as graphic designers, forget the ascents of our role. We get caught up on the trends and the techniques. Trying to produce cutting-edge work or award-winning work is fine, but when...
March 11, 2009
Get surefire attention with a self-promotion that goes 3-D. Instead of a flat, blah envelope that can get lost in the shuffle, put a box on a prospective client’s desk. Nobody can resist the need...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
