Do you see someone’s flyer and say, “How did they do that?” Or you see someone else’s website and wonder, “Where did they come up with that idea?” I’ve done it too many times to count. But one...
Graphic Design
June 17, 2009
If you’re a graphic artist, I’m sure you can agree with me when I say, enough Scriptia! Enough Times New Roman! Enough Zapfino! Sure, these fonts are pretty, and if used correctly, they can...
June 12, 2009
Last year I attended the How Conference where I heard Joe Duffy speak. Duffy, a creative director and expert in branding and design, has worked with clients such as Coca-Cola, Jim Beam, Starbucks...
June 7, 2009
Starting your design project right can help you finish in front of the pack. We designer are notoriously right brained, creativity dominates and defines our lives. We are good at making...
June 4, 2009
Have you ever received a direct-mail piece that was so different that you saved it and put it in your “I wish I’d thought of that” file? My files are filled with an abundance of great designs. The...
June 1, 2009
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. It’s used to measure a product or organization and its environment. Many times this is the first step that marketers take...
April 23, 2009
When creating a duotone in Photoshop, the first thing you need to do is convert the image into greyscale. Under the image menu, go to mode and then greyscale. You will get a pop-up window that...
April 21, 2009
What is brainstorming? According to Merriam-Webster.com, it’s a problem-solving technique that involves the spontaneous contribution of ideas from all members of the group. So what we are talking...
April 19, 2009
How do you hang punctuation outside the text box in Quark? Here’s how you do it: If you are using display type (larger point sizes) you will want to take the time to tighten up the space between...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
