Probably the most important aspect of any direct-mail campaign is to make sure your postcard or brochure stands out and accurately represents your company. Not only does it have to standout and be...
Printing
You could have the coolest design ever, but if you print it incorrectly and on flimsy paper, then you’re doing a disservice to your design. Perhaps you are planning on printing flyers to promote your business, but maybe door hangers would be the better option. These are just a few of the useful tips you will find in these PsPrint Blog posts below covering all aspects of printing. Whether you are printing a small sticker or a large vinyl banner, we’ve got a blog post that can help you.
April 7, 2009
You might as well forget going after the posted graphic design internships. There are so many people applying for these spots that your chances are slim to none. Here is a better way to approach...
April 7, 2009
Yesterday I opened the newspaper to read about the latest bailout mess. AIG seems to be paying bonuses right and left. The members of Congress are pointing fingers and claiming they were unaware...
April 5, 2009
When evaluating the quality of color in a proof the best tool is our eyes. The human eye is able to sense wavelengths of light ranging from about 380 nm to about 780 nm, which means we have the...
April 3, 2009
You’ve worked half the night on this project. It really looks fantastic on your screen. You send a PDF to your client and they love it. They say, “Go with it, no changes.” Next you send it to the...
April 3, 2009
The pamphlet has been used to convey a quick message for centuries. Hawkers would distribute them to people on the street, companies have mailed them, advertisers have inserted them into...
March 30, 2009
I was driving down the main street here in town yesterday, and I noticed a trend in the signs in the stores. They all referred to the recession as a joke. Not that the loss of jobs are...
March 29, 2009
Years ago, before Adobe InDesign existed, I used QuarkXPress. At the time, my job required me to transform my readers’ spread designs into printer spreads when going to press. Unless you are used...
March 29, 2009
Knowing the size at which the cost of postage goes up on a postcard can make you a hero with your clients. For a postcard to mail under the postcard rate (currently $.27 as of February 2009) it...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
