Author Archive

What is brainstorming? According to Merriam-Webster.com, it’s a problem-solving technique that involves the spontaneous contribution of ideas from all members of the group.

So what we are talking about is coming up with as many ideas as possible in a short

How do you hang punctuation outside the text box in Quark?

Here’s how you do it:

If you are using display type (larger point sizes) you will want to take the time to tighten up the space between letters. As type size

With the seemingly ever-changing software that graphic designer use, sometimes it’s hard to stay current. Every time Adobe or Quark come out with a new version we spend days playing hide and seek with menus and tools. We wonder where

Congratulations! So you’ve decided to do it at last. You are finally going to start your own design studio. You’ve been quietly getting freelance clients while still working full time at the agency or printer, whatever the case may be.

Part of being a good designer is having the ability to understand your client’s wants, needs and limitations. It’s very important to gather as much information as possible before jumping into a project. You won’t look very professional if you

An Adobe expert is someone that has passed a test or a series of tests on how to use Adobe software. You can test on individual programs and get certified. You can also test on a series of software programs

You might as well forget going after the posted graphic design internships. There are so many people applying for these spots that your chances are slim to none.

Here is a better way to approach the internship hurdle:

1. Compile a list of

When evaluating the quality of color in a proof the best tool is our eyes. The human eye is able to sense wavelengths of light ranging from about 380 nm to about 780 nm, which means we have the ability

You’ve worked half the night on this project. It really looks fantastic on your screen. You send a PDF to your client and they love it. They say, “Go with it, no changes.” Next you send it to the printer

Knowing the size at which the cost of postage goes up on a postcard can make you a hero with your clients.

For a postcard to mail under the postcard rate (currently $.27 as of February 2009) it has to measure