5 unusual flyer design tips that boost sales

January 31, 2019

Flyer printing is a powerful way to market products, services and events. If you research flyer design tips, you’ll find a lot of great ideas for typography, colors, images, layout and other elements that combine for a successful flyer. However, many flyer design resources focus on aesthetics rather than the secrets to effective flyer marketing: getting attention with a memorable message that motivates viewers to take action. To that end, the following lists five unusual flyer design tips that boost sales:

1. Make it weird

Getting attention is the first job of any flyer design, and one of the best ways to do that is to make it weird. That is to say, it should stand out from its environment and competing flyers with a unique design that simply can’t be ignored, whether it’s an odd mix of colors or an interesting or funny photo.

You don’t want to disturb prospects (well, unless you’re marketing a horror festival, perhaps), but you want to guarantee your design turns heads and draws people in for a closer look. Before you print your flyers, be sure to ask whether your design accomplishes that.

2. Make it mostly white space

To some people, white space seems like wasted space; however, the more white space you have, the easier it is to focus on your central message. The best flyer designs employ white space liberally for simple presentations that are meaningful and memorable.

Resist the temptation to pack your flyers with as much information as possible; instead, make a strong headline statement in a large font that’s easy to read from a distance, backed by an attention-getting image. Add a large and easy-to-remember call to action so people can follow up — and save the details for those who respond.

3. Print die-cut flyers

Die-cut flyer printing is a fantastic way to stand out from the crowd, especially on busy community bulletin boards packed with competing flyers. Die-cuts command attention for your flyers, and they make it more likely people will commit your message to memory, especially if your die-cut aligns with your message.

For example, a pet shop might print die-cut flyers in the shape of a dog bone; or a weight loss personal trainer might print concave flyers to suggest a slimming effect. These types of die-cut flyers stand out and are likely to increase response rates because they’re so memorable.

4. Challenge prospects

Flyers are often friendly and promise benefits — all good for marketing, but in some cases challenging your viewers may boost business better than sticking to the norm.

For example, a personal trainer might print flyers that challenge prospects to fit into that swimsuit they adore by summer. An auto repair shop that offers winter road ready services might challenge parents to make sure their families are safe on the road. An insurance company might challenge prospects by asking if they’re letting their current insurer rake them over the coals. Sometimes, the best motivator is a challenge, so consider whether your flyer marketing can get a boost by challenging your audience.

5. Use a template

Custom flyer design is often promoted as the best strategy; however, flyer design templates are typically crafted from proven designs that motivate response. You don’t need to reinvent the wheel to boost business with flyer marketing, and trying to do so might even jeopardize your response rate.

If you’re not a seasoned professional designer, and you don’t want to spring for custom design, there’s no shame in using a flyer design template. In fact, it might prove to be a great decision that helps you boost business with flyer marketing.

Ready to increase sales with flyer printing? Follow these unusual flyer tips and tricks to make your flyers stand out; then, maximize your ROI with premium flyer printing at discount prices.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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