Technology is evolving. Physical things are getting smaller or even becoming obsolete. Take, for example, music. We used to gingerly handle vinyl records, and then we moved on to making mixtapes with handwritten playlists. Next came CDs with extensive liner notes and cover art. Now the trend is moving away from tactile formats and going digital. So how can musicians promote themselves without a physical product? “We use your large square business cards as download cards that we sell at shows,” Meerenai Shim of A/B Duo told me. “People who don't want CDs can buy a card with a code on it to download when they get home.” Scroll down to see A/B Duo’s card among other customers’ orders. For another example of a creative use of PsPrint products – this time, a sticker – check out last week’s “Hot Off the Press,” which included a photography studio’s campaign to liven up “boring” take-home materials such as envelopes.
Hot Off the Press: A/B Duo, Mothers’ Club and More
November 6, 2013
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.