Want to generate more business this Easter? Print marketing is a powerful way to attract customers and get your share of the more than $18 billion in Easter spending. Hop to it with the following print products to promote your Easter sales.
Banner printing makes it easy to reach many potential customers for minimal investment. You can print vinyl banners that promote your Easter sales, then place them in strategic locations, such as high-traffic intersections, outside malls or in front of your store, to bring customers through your door.
Banner for Playwrights Foundation
Print postcards that showcase your Easter specials and send them to a well-targeted audience to motivate response. You can either send postcards to a mailing list comprised of people who match your customer demographics; or, you can send Every Door Direct Mail (EDDM) postcards to blanket every household in a targeted zip code. Stand out in the mailbox with colored paper postcards or ultra postcards, which are triple-thick and feature an attention-getting band of edge color.
3. Window clings
Turn window shoppers into paying customers with window clings that highlight your Easter offers. Window cling printing is particularly effective for shops located in strip malls and downtown shopping districts since you’re likely to get a lot of foot traffic.
4. Door hangers
Warming weather grants a perfect opportunity to distribute door hangers in targeted neighborhoods. Door hangers are impossible to ignore since they must be physically handled by prospects. Door hangers are also separate from mailboxes, so they stand out from the daily mail. Add a coupon code or tear-off coupon to make it easy to track response.
Door hanger designed by Natalie Branche for N&N Landscaping in New Orleans
5. Catalogs and booklets
Print Easter catalogs and send them to a well-targeted audience to boost Easter sales. Showcase your best and most desirable products on the cover. Or, print booklets packed with Easter tips targeted to your customer base; for example, how to decorate for Easter, fun Easter activities for kids or how to host the perfect Easter dinner. Be sure to pepper your content with product mentions.
6. Table tents
If you operate a restaurant, table tents are perfect for promoting special Easter entrées, desserts and drinks. Not a restaurateur? You can partner with a restaurant to print table tents that promote your Easter sales on one side and theirs on the other.
Another idea for restaurants, diners and bar and grills: Print special Easter menus with limited-time dishes, desserts and drinks. This can also be a great way to test new entrée ideas and introduce customers to new menu items.
Booklet for Indian Hills Country Club
Print stickers that lead customers to your Easter sales. One fun idea is to place stickers that look like bunny prints on the floor of your store. Promoting multiple products? Color code your stickers so customers can find what they came for (and so you can strategically lead them past product displays that motivate impulse purchases).
9. Hang tags
Easter-themed hang tags are great ways to draw attention to your in-store offers. Print die-cut hang tags shaped like Easter eggs or bunnies to help your sales items stand out.
10. Greeting cards and invitation cards
Greeting cards are perfect for maintaining relationships with your customers. Print greeting cards that wish customers a Happy Easter and invite them to reach out if they need help. It's a great way to foster long-term customer loyalty for service-related businesses. Another option is to print invitation cards that invite customers to special VIP Easter sales.