The World Wide Web was once seen as the route to a paperless society. While e-mail boxes are stuffed and there is a booming e-commerce industry, there are still those people who can only be reached by...
What is brainstorming? According to Merriam-Webster.com, it’s a problem-solving technique that involves the spontaneous contribution of ideas from all members of the group. So what we are talking abou...
How do you hang punctuation outside the text box in Quark? Here’s how you do it: If you are using display type (larger point sizes) you will want to take the time to tighten up the space between lette...
With the seemingly ever-changing software that graphic designer use, sometimes it’s hard to stay current. Every time Adobe or Quark come out with a new version we spend days playing hide and seek with...
Congratulations! So you’ve decided to do it at last. You are finally going to start your own design studio. You’ve been quietly getting freelance clients while still working full time at the agency or...
How many times have you been to the ballpark and seen the name of a restaurant or bar on the uniform of a team? How about the local festivals? Have you ever counted the banners hanging from tables? An...
Part of being a good designer is having the ability to understand your client’s wants, needs and limitations. It’s very important to gather as much information as possible before jumping into a projec...
An Adobe expert is someone that has passed a test or a series of tests on how to use Adobe software. You can test on individual programs and get certified. You can also test on a series of software pr...
Probably the most important aspect of any direct-mail campaign is to make sure your postcard or brochure stands out and accurately represents your company. Not only does it have to standout and be bol...