With our busy lives sometimes we forget to feed our brains. As we know, the creative process is not like turning on a faucet. Designers have to make an effort to refuel and refresh our reserves. Many...
March 8, 2009
With the current economy, businesses are looking for less expensive ways to keep their company's name in front of customers. All out print onslaughts are not in the budget for the new year. Here are t...
March 8, 2009
As a designer I work with a writer as a creative partner on most of my projects. I find that collaboration on such projects is the result of creative needs versus the basic parameters of the project....
March 4, 2009
Recently I was doing some pro-bono work for a fundraising group. They didn’t have much money to spend (of course), and I wanted to do something nice for them. As you know if you’ve ever done pro-bono...
March 2, 2009
If you are a designer that lives and breaths type, then you shouldn’t miss the documentary “Helvetica.” I’m old enough that I can remember hand-rendering type and being down right anal about letter sp...
February 28, 2009
What’s your type? Knowing the correct names for the parts of type characters will help you identify different typefaces, and the more familiar you are with type characteristics, the easier it will be...
February 26, 2009
A client of mine asked me to do an HTML e-mail blast for her, but it had been quite a while since I had worked on one. The software I’d used before didn’t work with my current operating system, so I s...
February 25, 2009
I sat down today and suddenly discovered that there wasn't a thought in my head. I figured a cup of coffee would help. Nope. Maybe a shower. Didn't do it either. What in the world is the matter with m...
February 25, 2009
I have repeatedly said that you have to be prudent in these economic times, but have to continue to spend money on your printed advertising. You have to learn how to get the best return on investment...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
