Color theory basics - part 1: Subtractive vs. additive color The color wheel - By definition a color wheel or color circle is an organization of color hues around a circle, showing relationships betw...
January 13, 2009
I was sitting at the doctor's office the other day. (If you have read some of my other posts you're probably thinking that my metaphors are stuck, but I just happen to have several children, so I am t...
January 13, 2009
Faux is a French word that means “false” or “fake.” Some applications give you the option to make a regular font into a bold or italic font by using the faux font feature. JUST SAY NO TO FAUX FONTS. T...
January 12, 2009
We’re all taught that networking is a great business tool. Unfortunately, networking is four parts work and hassle for every one part net. That’s not profitable enough for me. I like to connect more t...
January 7, 2009
When you got the chance to check your e-mail today, what did you see first? If you are like most every other person with Internet access, you saw a huge number of “free” offers. A lot of them get caug...
January 4, 2009
There is an old adage in the marketing game: “The early bird gets the worm.” It's not just for marketing, but for business in general. I think it should be: “The flexible bird gets the worm.” Hey, you...
December 29, 2008
Understanding your customer base and what print materials you will need to reach them is a difficult task for anyone. The small business owner is often the one challenged the most. A tight budget or a...
December 28, 2008
One often overlooked aspect of any printed sales campaign is: “How do I know that it has been effective?” Awesome question. You can spend thousands and thousands and still be wasting your time if you...
December 23, 2008
In an earlier post I mentioned that design and graphics were not as important as the titles and content of the print material that you use. Many people would disagree with that; however, I believe tha...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
