A quick glance at this week’s printing orders reveals a common theme: There’s a lot of red and black in these designs. It reminded me of a popular PsPrint Blog post that Brian Morris recently wrote about choosing colors for print marketing. A combination of red and black is considered “excellent,” with red suggesting “excitement” and “urgency” and black symbolizing “power.” I believe this to be true, because one look at the postcard Misisipi Mike Wolf – not a typo! – designed for the Art Beat Foundation’s Rock Camp makes me want to pick up a guitar and jam. The postcard campaign by Men Can Stop Rape also grabs attention with its striking red and black design and bold typography. How much consideration do you place into color in your designs? Do you think color affects purchasing decisions? Have a look at this week’s “Hot Off the Press” – last week’s, too, which had Chowdaheadz’s particularly powerful red and black “Boston Strong” sticker – to find design inspiration and see how the different colors and combinations make you feel.
Hot Off the Press: Art Beat, Olivia Travel and More
May 1, 2013
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January 07, 2016 03:22 am
I really like the rock camp poster, and the "men can..." poster is very well-designed!
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.