Great art requires great graphic designers to create great marketing materials. This week’s “Hot Off the Press” highlights designers – including Karen Johnson, Steven Noffsinger and Terri Driscoll – whose creations find a balance between the talent they’re promoting and information they’re dispensing via postcard handouts, display posters and more. The thing I love about print marketing is it’s simple and inexpensive – if you work with an effective designer, you can craft a campaign that promotes your message in an eye-catching way. While I love those popular “more is better” commercials with the straight-faced man talking to children, a friend mentioned that he can’t recall what product the ad series is for. I realized I don’t, either (I looked it up – it’s for AT&T). Paying for the filming and then buying airtime couldn’t have been cheap for that ineffective ad campaign! Print isn’t dead because it’s affordable to small businesses, and it can be done right when partnered with a good designer, as evidenced by the batch of PsPrint printing orders below. For more design inspiration, be sure to click on last week’s “Hot Off the Press,” which focused on nonprofit print marketing.
Hot Off the Press: Cabrillo Stage, Dub Mission and More
May 22, 2013
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
My favorites? The paddle race poster (for its clean simplicity) and the sketched postcard design (for the talent - wow!).