I returned home after Thanksgiving weekend to find two Christmas cards in my mailbox. I shouldn’t have been surprised – I started seeing PsPrint customers place holiday printing orders in September. Those folks are smart, because the earlier businesses start working on winter holiday promotions, the earlier they can relax! But don’t fret if you haven’t yet designed your holiday cards, calendar handouts or recital programs – “Hot Off the Press” this week is devoted to inspiring your marketing, whether you’re spotlighting Christmas, Hanukkah or just the spirit of the season. These customers got pretty creative: Kate Townley designed stickers for Journey Church that will be used as tree ornaments (the circles will have a hole punched and silver string through them). People will then "purchase" the ornaments by supporting the cause they represent. Townley told me this is Journey Church’s version of Advent Conspiracy, which is an effort to spend less on Christmas gifts and share more time with people. The Jewish Outreach Institute ordered stickers that will be used for Hands-On Hanukkah events that take place across North America. Each child participant receives a sticker as his or her “passport” for the program. For Guatopo Design’s 2012 holiday card, the surface and textile design studio enlisted principal artist/designer Adriana Mederos to hand-cut original trees in a folkloric style, and then creative director Stevie Black scanned the original paper piece and brought it into Illustrator, where he reworked the pattern in a second layer. From there, Black told me, he used typical tools and processes for building the overall illustration and colors scheme. “Color scheme was an important aspect to this project because we wanted to show a different range of capability from our studio,” he said. Do you need more design inspiration? Look to last week’s “Hot Off the Press” for zombie stickers and more.
Postcard design by Stevie Black for Guatopo Design
Greeting card for Aesthetika
Postcard design by Kyla Kaplan for Noe Valley Holiday Wine Walk
Brochure for TierraCast
Greeting card design by Agnes Hogan for QuarterLine
Postcard for Badgeville
Sticker for Buffalo Bayou Brewing Co.
Club card flyer design by Josh Davidson for Park Pink With Winterfest
Greeting card design by Kimberly Hasenbank for Bandit Industries
Poster for SF Sketchfest
Greeting card art by Vanessa Castro for Casa Allegra Community Services
Booklet for Valley Forge Christian College
Greeting card for Executive Scheduling Associates
Sticker design by Kate Townley for Journey Church
Greeting card for Cameron Hughes Wine
Postcard for Heritage Baptist Church
Brochure for Oaklandish
Postcard for Hershey Gardens
Sticker for Jewish Outreach Institute
Postcard for James Gattas Jewelers
Club card flyer for Blackshear Place Baptist Church
Greeting card design by Xan Blackburn for Blue Future Filters
Gift card for Now Studio
Business card for LBC
Sticker for Ace Property Maintenance
[...] you haven’t checked out her column – you should – as there are a wide range of winter holiday design examples. We’re flattered, of course, and really excited to see our name in lights! Share [...]
Jennifer
What a splendid collection and such a wide range - surely something for every taste! I especially like Now Studio and Cameron Hughes Wine's pieces.
Thanks for highlighting our winter holiday postcard!
Stevie Black
Guatopo Design
I love the Quarterline design!
[...] you’re looking for winter holiday marketing inspiration, there’s plenty in this week’s and last week’s “Hot Off the Press.” Tis the season for printing procrastination, but at least with [...]