Hot Off the Press: San Francisco Bay Guardian, Culinary Twist and More

Jennifer
September 18, 2013

Print marketing continues to evolve as designers and marketers find new ways to use it for promotional purposes. For example, business cards aren’t just for networking anymore. Small businesses print business cards for frequent-shopper punch cards, mini thank-you cards in shipping boxes and promo handouts, such as the San Francisco Bay Guardian did for its “Best of the Bay 2013” campaign. Stickers are particularly versatile. We’ve seen customers order them for inexpensive packaging (just buy plain bags or boxes in bulk and slap on your branded sticker), guerrilla marketing (bands love this) and artisan food labeling, like Culinary Twist does for its line of gourmet sauces. And what about door hanger marketing? Take a look at last week’s “Hot Off the Press” for various examples of businesses printing door hangers.

Business card design by Bill Evans for San Francisco Bay Guardian

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Sticker design by Studio Picotee for Culinary Twist

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Poster design by Sarah Geraci

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Bookmark for Nature’s Cocktail

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Greeting card cover for University of California – San Francisco

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Postcard design by Michele Levesque for ArtBox at Blue Hill Peninsula Microgallery

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Sticker for Marshallberg Farm

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Postcard photography by Claire Murkey and design by Sara Gambina-Belknap for Gamelan Sekar Jaya

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Sticker design by Megan Schmidt for Freeport Art Museum

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Postcard for New Arrivals, Inc.

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Booklet cover design by Tangent’s Joe Villanova and The Dealer Resource’s Ross Thornhill for East Glenville Fire Department

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Postcard design by Drexler’s Matt Coleman for Symphony NH

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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