Print marketing continues to evolve as designers and marketers find new ways to use it for promotional purposes. For example, business cards aren’t just for networking anymore. Small businesses print business cards for frequent-shopper punch cards, mini thank-you cards in shipping boxes and promo handouts, such as the San Francisco Bay Guardian did for its “Best of the Bay 2013” campaign. Stickers are particularly versatile. We’ve seen customers order them for inexpensive packaging (just buy plain bags or boxes in bulk and slap on your branded sticker), guerrilla marketing (bands love this) and artisan food labeling, like Culinary Twist does for its line of gourmet sauces. And what about door hanger marketing? Take a look at last week’s “Hot Off the Press” for various examples of businesses printing door hangers.
Hot Off the Press: San Francisco Bay Guardian, Culinary Twist and More
September 18, 2013
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.