direct mail

March 29, 2012

Sending out invitations doesn’t have to be daunting. If you don’t want yours to look like everyone else’s box invitation cards but your graphic design skills are lacking, then check out PsPrint’s...

July 27, 2010

[caption id="attachment_10944" align="alignleft" width="198" caption="Magnets Galore! Image via Flickr user atomic jeep."][/caption] Giving away a free item or "freemium" is one of the most...

June 22, 2010

Postcards may be an inexpensive way to market your business, but no matter how affordable postcards are, there's no excuse for sending out a careless campaign. Put some thought and planning into...

April 11, 2010

When you went into business you probably spent countless hours analyzing your business name, and for good reason. Your business name plays an integral role in how your company is perceived and...

March 18, 2010

If you're a small business and you want to get a lot of attendees for a business event – and I mean if you're really serious about success – then I present you with a challenge: send personalized...

January 11, 2010

The annual Consumer Electronics Show (CES) always unveils drool-worthy new gadgets. And while “consumer” is in the title, the trade show also produces technology that is geared toward business....

January 5, 2010

Coming up with a great postcard design will definitely make your clients happy, but having their postcards rejected by the postal service will make them very unhappy very quickly.

As a...

December 29, 2009

I realize that direct marketing has been discussed ad nauseum on the Internet and in the classroom. You can read until your eyes burst and your stomach turns and still not understand what is going...

December 23, 2009

While a website or a toll free telephone number are both excellent channels for receiving response to direct mail, a mail response card can also add a lift to your response. That's because many...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.