With our busy lives sometimes we forget to feed our brains. As we know, the creative process is not like turning on a faucet. Designers have to make an effort to refuel and refresh our reserves....
Printing
You could have the coolest design ever, but if you print it incorrectly and on flimsy paper, then you’re doing a disservice to your design. Perhaps you are planning on printing flyers to promote your business, but maybe door hangers would be the better option. These are just a few of the useful tips you will find in these PsPrint Blog posts below covering all aspects of printing. Whether you are printing a small sticker or a large vinyl banner, we’ve got a blog post that can help you.
With the current economy, businesses are looking for less expensive ways to keep their company's name in front of customers. All out print onslaughts are not in the budget for...
As a designer I work with a writer as a creative partner on most of my projects. I find that collaboration on such projects is the result of creative needs versus the basic parameters of the...
Recently I was doing some pro-bono work for a fundraising group. They didn’t have much money to spend (of course), and I wanted to do something nice for them. As you know if you’ve ever done pro-...
If you are a designer that lives and breaths type, then you shouldn’t miss the documentary “Helvetica.” I’m old enough that I can remember hand-rendering type and being down right anal about...
What’s your type? Knowing the correct names for the parts of type characters will help you identify different typefaces, and the more familiar you are with type characteristics, the easier it will...
A client of mine asked me to do an HTML e-mail blast for her, but it had been quite a while since I had worked on one. The software I’d used before didn’t work with my current operating system, so...
I sat down today and suddenly discovered that there wasn't a thought in my head. I figured a cup of coffee would help. Nope. Maybe a shower. Didn't do it either. What in the world is the matter...
I have repeatedly said that you have to be prudent in these economic times, but have to continue to spend money on your printed advertising. You have to learn how to get the best return on...