One of the strategies that works well for attracting a new client is a very simple one: To get in the door, do a very small job for a client. Even the smallest jobs can show off your talent and...
Printing
You could have the coolest design ever, but if you print it incorrectly and on flimsy paper, then you’re doing a disservice to your design. Perhaps you are planning on printing flyers to promote your business, but maybe door hangers would be the better option. These are just a few of the useful tips you will find in these PsPrint Blog posts below covering all aspects of printing. Whether you are printing a small sticker or a large vinyl banner, we’ve got a blog post that can help you.
All you have to do is read some of the headlines on the news websites and see that some of the marketing “gurus” are beginning to advocate a shift from print materials to an online attack. I think...
Recently, I was asked to define the process I use to identify the customers that I approach and go after. As I thought the whole process through, it dawned on me that finding a new customer is a...
Anyone can have a flashy website, a blog, and be active on the social media sites, but let's face it: You still need print materials to market your business. Sure, we all want to help save the...
Marketing isn't always an easy thing to sink your time and money into when you’re just starting out. After all, how can you really guarantee that you’ll get the money back on your investment? If...
Integrating print and online marketing is more important now than ever. Business today in any industry is too lean to not have its marketing efforts -- and dollars -- working together as best as...
Another blow has been struck for eco-friendly printing. Dutch marketing and communications company Spranq has developed a typeface they claim can reduce the amount of ink used on a page by up to...
I have talked about the importance of knowing your customers in the past. No one is going to disagree with me on the importance of that point. An argument may ensue, though, if the best way to do...
I love getting free samples from paper companies. I never pass up a chance to go to a paper show, and not just for that free food and drink. They are outstanding resources for inspiration....