Author Archive | Jerry

No. 1 factor for a successful e-mail marketing campaign

To launch a successful e-mail marketing campaign you must reach the right targeted audience for your business. In order to do that you may have …

Cutting costs in tough economic times

piggybankCutting costs in tough economic times is a harsh business reality. How do you know what you can cut and what you have to leave …

10 freelancing myths

In this current economy many people who have been laid off or let go have thought about turning to freelancing. Some will be successful, others …

To Twitter or not to Twitter: That is the question

The “tweet” business is growing faster than anyone could have ever imagined, but is it a good business strategy for your online sales approach? In …

CRM: Pizza boxes and profits

pizza-boxThere is a little pizza shop here in town. A mom and pop that only has one location, but they make the best pizza around, …

Raise your voice: It’s your no. 1 business tool

I have read thousands of pages from hundreds of business experts, all trying to tell the world what the most important business tools are. A …

Copy: The long and the short of it

As you plan your marketing campaigns — e-mail and print — you and your team face the old question of using long sales copy or …

Test and retest your direct-mail campaigns

grade-card

Every successful direct-mail campaigns has been tested and retested. Once it has been found to be effective, do you stop testing? You shouldn’t. Customers’ needs …

Brand recognition is for every business

Branding and producing printed materials are a key part of any marketing plan and serve to support sales, public relations and image building efforts. Your …

Clipping coupons

couponsThe recession — depression, if you ask me — has forced more and more consumers to clip coupons. As a low-budget family, we have been …

The paperless society

paperlessThe World Wide Web was once seen as the route to a paperless society. While e-mail boxes are stuffed and there is a booming e-commerce …

Make local events turn into sales

How many times have you been to the ballpark and seen the name of a restaurant or bar on the uniform of a team? How …

Page 6 of 1012345678910