Probably the most important aspect of any direct-mail campaign is to make sure your postcard or brochure stands out and accurately represents your company. Not only does it have to standout and be bold in terms of color, text and appeal, but it also needs an unmistakable call to action. You must include an offer that your customer is sure to act on.
What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.