To launch a successful e-mail marketing campaign you must reach the right targeted audience for your business. In order to do that you may have to do one of two things: Have a great customer tracking system in place or buy a targeted mailing list.
If you have a customer tracking system in place, you have the whole system licked. You have your customers’ needs at your fingertips and can target your e-mails and direct mailings towards those needs. Should that not be available to you then you might want to go with option no. 2.
Cutting costs in tough economic times is a harsh business reality. How do you know what you can cut and what you have to leave alone? You can only save so much on paper and other office supplies. Pretty soon you have to begin to wonder: Should I cut my print marketing or find a way to lower the costs of my online campaigns?
There is a little pizza shop here in town. A mom and pop that only has one location, but they make the best pizza around, and they make a habit of getting your order right the first time. Their service and food would be enough to make most people order from them again, but, just to make sure, they put coupons on the pizza boxes. Maybe you are asking yourself, “So what?
Every successful direct-mail campaigns has been tested and retested. Once it has been found to be effective, do you stop testing? You shouldn't. Customers’ needs and demands change quarterly, monthly and sometimes weekly. Testing doesn’t have to be difficult or extensive. Start by testing different audiences to see who the right target is for your product or service.
The recession — depression, if you ask me — has forced more and more consumers to clip coupons. As a low-budget family, we have been captains of the coupon for many years. I see more and more people in the checkout isles with their coupons in hand. So, what does that mean for your company?
The World Wide Web was once seen as the route to a paperless society. While e-mail boxes are stuffed and there is a booming e-commerce industry, there are still those people who can only be reached by print ads.
